17 October 2022
UBL Corporate Affairs & Marketing has once again grabbed one of the most prestigious awards – the Dragons of Asia 2022!
The Dragons of Asia are an esteemed and globally acknowledged marketing awards recognizing and awarding the very best results-driven marketing communications by brands across the Asia Pacific region. Categories include; Best Digital Campaign, Best Integrated Marketing Campaign and Best Product Launch Campaign amongst others. Entries for the award are submitted from all Asia Pacific countries and some of the notable winners this year included India, China, Malaysia and others. Unilever India, Sprite Indonesia, Volkswagen were some of the prominent brands competing this year.
We won the silver award in the Best Cause Marketing category for the UBL Urooj Account Marketing Efforts. We are proud that UBL was the only financial institution and one of the few brands from Pakistan winning on this global stage. Last year, we won in the Best Product Launch Campaign at the same award show for our marketing efforts of the UBL Good Citizen Account.
The award in this category is given to those brands who leverage marketing communication disciplines to promote a cause or corporate responsibility themes to address clearly defined marketing objectives.
UBL prides itself in UBL Urooj Account - A women centric product aimed at empowering a new generation of women who have entered the workforce and consequently, also empowering those around them. It offers them a complete banking experience and solution with exclusive offering and discounts. To further build on our belief of being a socially responsible organization that is tirelessly working towards women empowerment, UBL Urooj has continued to support women centric causes and women-led initiatives.
The award is a testament to the hard work of the teams who worked on this product proposition from Retail Products and Liabilities, Corporate Affairs & Marketing, Consumer Banking, Information Technology & Digital Banking amongst others. Branch Banking staff support has also been crucial in making this possible. This award is also dedicated to all our customers who enabled the amazing results in just a year. UBL remains committed to providing best-in-class products and services for people from all walks of life and this award is a recognition of our ambition to be Pakistan’s Best Service Bank!