19 April 2011
The Bestway Cider Festival launches on 22nd April until 19th May in all branches
Taking advantage of the current burst of summer weather, Bestway has launched a Cider Festival in all its branches of Bestway and Batleys with a special promotion of forty different ciders
The ciders, all at special prices, will give the retailer some top level returns on margin by as much as 35.5 per cent on Jacques Fruit version cider (£11.99 6x750ml to sell at £3.69) or 31.7 per cent on Blackthorn.
All the popular brands are represneted in the event including, Strongbow, Magners,Thatchers,Gaymer, Bulmers, Jacques, Westons,WKD, and Merrydown.
The current popularity of ciders with their new fruit flavours has seen significant sales increases throughout the year and Bestway’s advice to retailers is to ensure that they stock the chiller well as 90 per cent of sales are consumed on the day or purchase.