13 April 2011
Bestway's retail clubs keep on growing
The Bestway group’s retail clubs - Xtra Local and Best-in - have seen a significant spurt in business during the first part of the year following the launch of a new 'high visibility' magazine.
Impact is the title of the magazine and, "Impact it has certainly had", says Mark Bottomley, the manager responsible for the Retail Club operation at the group; he added, "Impact truly supports our members and has been designed to be informative in two ways. Firstly, Impact provides our 2200 plus members with a full promotional package, allowing them to take full advantage of 35-40 competitive deals each period. Running promotions in store drives footfall for our members improving their promotional turnover each period. Secondly it provides them with sound, impartial category advice; advice that will allow them to make more informed decisions on the product ranges they stock, how to get the most out of merchandising and information on promoting the right ranges to increase their sales & profits.
"We have received great feedback from retail club members, saying they find the publication interesting and most importantly relevant. It helps them with their day-to-day trading decisions, and because the information is endorsed by their wholesaler our members are more inclined to trust it."
The publication presents suppliers with the luxury of being able to communicate directly with retailers at the crucial moment of purchase. Issues that are coming up will include items on soft drinks, crisps and snacks and beers and cider.