15 September 2011
Country Choice cider grows to include cans
The Bestway own label cider, Country Choice has now been extended to include a 500ml can which is price marked at 69p. The new can of apple cider comes with a new fresh look identity for the brand.
Roopinder Toor, Bestway’s senior negotiator for alcoholic beverages said in announcing the development, “Country Choice has been a big success for us and following our big cider festival, held earlier in the year, we have introduced this 500ml can as proof of the appeal that the brand has had with shoppers. As with all our own label cider products, the can is price marked, which makes it easier for retailers and shoppers alike.”
The new can carries a welcome margin for retailers of 25.4 per cent. It comes in trays of twenty four price marked cans.
Country Choice is also available in 2 and 3 litre PET bottles. All the products are price marked.