Bestway Group

Our ability to remain a high
performance business depends
upon the commitment, determination
and creativity of our people.

Bestway News >

Tue
6
Nov
2018

Retailer wins Renault Kangoo van and Walkers stock in a prize worth £20,000 in exclusive competition

Retailer wins Renault Kangoo van and Walkers stock  in a prize worth £20,000 in exclusive competition

Mr Ashad Alam, who owns Al Halal supermarkets in Birmingham, has been selected from over 30,000 retailers, as the winner of a Renault Kangoo van in a competition with his wholesaler, Bestway and snacks supplier, PepsiCo.

The van was handed over to Mr Ashad Alam along with one years’ free insurance and £100 worth of credit to spend on Walkers products, at Bestway’s Birmingham Depot, on Tuesday 6th November.

Haleem Sadiq, Trading Controller for Impulse at Bestway, said: “We are always encouraging suppliers to partner with us and activate campaigns and promotions which put the customer at the heart and offer genuine rewards to help customers grow their food and drinks business. This competition supported by PepsiCo, was a great example of just this.

“Over 30,000 customers were eligible to win the Renault Kangoo van, having bought any three cases of Walkers crisps between June and August this year. Mr Alam, who owns multiple convenience stores in Birmingham, was selected at random to win.”

Sadiq added: “The Walkers competition was especially relevant given the good weather and summer of celebration this year, which resulted in a double-digit increase in revenue at Bestway on crisps and snacks, with consumers shopping locally.”

On winning the van, Mr Alam commented: “I am really grateful to win the van as part of the Walkers and Bestway competition. It will really benefit the business enormously so thank you to all parties involved.”

Matt Goddard, Wholesale Trading Director at PepsiCo, comments: “At PepsiCo, we are committed to supporting our retail customers to maximise their snacking sales and we are delighted to have seen such great engagement with this exclusive competition run with one of our key wholesale partners, Bestway. Our congratulations go to Mr Alam for winning the van and Walkers stock.”

30,000 customers qualified for the prize by simply buying three cases of any Walkers product during the promotional period. The winning customer was picked at random by a third party agency, Prizeology.


Read more news »