19 February 2013
Best-one Unveils Premier League Store Concept
Best-one has announced a premium store concept, 'Best-one +', for a top tier of progressive retailers set on keeping pace with the changing face of convenience and shopper needs.
Blueprints show a new look and feel designed with today’s shoppers in mind. Outside, a 3D fascia and fresh window graphics, featuring key categories, will entice shoppers in. The in-store design is based on ‘shopping missions’ rather than a traditional category-based layout, with distinct food-for-now, take-home and emergency top-up areas – and more chilled space. There is also a silver lining in a subtle change to the usual predominance of Best-one blue.
“It’s about delivering a truly shopper-led experience,” says James Hall, Bestway’s Group Director of Symbol. “Everything has been designed to incorporate what today’s shoppers are looking for in a modern convenience store. The whole concept is something that will be aspirational for existing retailers to step-up to. And it will also show members of other symbol groups just how we’re evolving to help those like them meet the changing face of convenience.”
Kay Patel’s Stratford store in East London will be the first ‘Best-one +’ to open later this spring. Those wanting to follow suit will need to demonstrate that they are prepared to meet criteria including:
- Implementing their BDE’s store model recommendations
- Complying with Best-one’s latest planogram for chilled foods
- Making food-to-go and coffee available at a level agreed with their RDM
- Developing their store to Bestway Direct’s standards by one of its approved shop fitters
- Implementing Best-one’s consumer leaflet promotions with 100% compliance
- Purchasing a minimum 80% of wholesale spend via Bestway Direct (includes drop shipment)
- Using or installing an approved EPoS system and supplying retail data to Bestway Direct
- Agreeing to regular compliance monitoring to ensure standards are maintained
Hall adds: “Retailers need to recognise that shoppers and the competitive landscape have changed and continue to evolve. They need to keep pace by meeting those challenges if they’re to be successful in the future. We continue of course to work closely with all our retailers to help them build their business. And with Best-one + we are creating a new league for the very most progressive.”