15 August 2012
Bestway launches Pear Cider at its next Cider Festival
Bestway and Batleys will use its second Cider festival ( 17 August / 13 September) to introduce a new pear cider to its Country Choice own label range.
The pear cider will be in a 2 Litre bottle and available in shrink wrapped packs of six, the bottle is price marked at ï¿¡2.59 and will give the independent retailer a POR of 25.2 per cent, which during the Cider Festival, will be increased to 30.6 per cent. This cider has been produced with a 4.5 per cent alcoholic volume and is a further mark of the company's positive participation in the government's Drinkaware scheme
Roopinder Toor, the senior negotiator for BWS at Bestway Wholesale Group said, " This festival will be the second this year. We will be showing over 40 different big brand ciders and they will all be on offer of some kind or another and giving a POR to our customers of up to almost 30 per cent. The event and coincides with the last month of our BIG Summer promotion, where we have been able to give independents some of the best discounts ever, as well as a 4 per cent cash back discount on relevant products."