06 August 2012

 

MAP Trading, White Pearl Basmati Rice Picks up top Taste Award

The annual Great Taste Awards, recognised as one of the most prestigious schemes in the food industry, has awarded MAP Trading's White Pearl Basmati rice a much coveted star award.

This means the premium rice is rated as one of the top 50 foods in the UK.

The product was judged by 350 independent judges from a total of 8,807 different products.  Judges' comments  acclaimed  the rice as, "having an excellent aroma with a great appearance and a good fluffy texture and a grain with bite. The taste aroma follows through earthy depth."

White Pearl Basmati rice has been sold in the UK for 20 years and is the premium rice of choice for rice aficionados. It is uniquely the only mainstream premium rice that is a single variety harvested from the region of West Punjab where basmati was first grown over 5000 years ago. MAP Trading Limited has the rice dehusked in its mill in West Punjab before completing the milling process in the UK. Instead of producing a highly polished grain with a white appearance, the grains are lightly polished so that the rice has a superior aroma, flavour and contains more nutrients that highly polished grains. This unique quality makes White Pearl Basmati rice one of the most sort after in the UK, Europe and in Asia.