09 October 2007
Batleys Sparkles With Introduction of New 'House' Pink Champagne
Bestway Cash and Carry Group has introduced a new pink version to its house champagne brand Lelac. The champagne is now available in both Brut and Rosé versions.
It is produced for the Bestway group by a highly talented, small and young team of producers based in the Marne Valley of the Champagne region of France. The wine is made with rigour and great care and a sharp eye on quality, typicity and character. It is available now in all Batleys and Bestway Batleys Cash and Carry depots.
The Lelac brand has also taken on a new look with the design of a new label to co-incide with the launch of the pink.
Roopinder Toor, Bestway’s licensed trade controller said, “We are very proud of this new champagne and to endorse our belief in it we will be announcing some special promotional offers for the Christmas promotional period in the course of the next few weeks.”
Descriptions of the wines are:
Lelac Rosé NV
A blend of Chardonnay, Pinot Noir and Pinot Meunier, this champagne is a pretty pink colour with fruits of apples and citrus on the well-balanced palate. Excellent for all year round drinking and especially romantic encounters during a festive time.
Lelac Brut NV
An elegant blend of Chardonnay, Pinot Meunier and Pinot Noir. Pale yellow in colour with intense notes of pears, apples and citrus fruits. It combines richness and balance on the palate with a long and lingering finish.
The two Champagnes are costed at
Lelac Brut 1 case of 6 bottles @ £56.99 with a RRP of £14.99 per bottle giving 25.5% POR
Lelac Rosé 1 case of 6 bottles @ £66.99 with a RRP of £17.59 per bottle giving 25.4% POR
Both prices are plus VAT.